In this project I was the Team Lead, managing the delivery and development of the product. Started as a stand-alone project, it then grew to a small team of developers in its final stages. This product was released in the market with an outstanding response. The loyalty platform was built with an email notification service, a transactions system, an authentication system, an onboarding UX, AB Testing and the integration of analytics tools.
This project was focused to solve the need to create thousands of customizable Landing Pages. Built dynamic landing pages to cover that need with cross-browser compatibility and by using interactive components to improve retention and conversion.
This landing page is the result of a partnership with Gener8. After the installation of the extension, the User can subscribe directly to the competition.
Labo v.1.1.1 is an experiment to test how heavily the browser extensions might affect the User experience by slowing down the navigation. It simulates the navigation of a list of websites and calculates the performance metrics. The tests are customizable and repeatable at the discretion of the developer.